Blog

Munich. The BMW Group is consistently driving its electrification strategy forward and presents a further plug-in hybrid model for an especially popular and dynamically growing vehicle category. ...

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BMW has a long and strong design tradition, but it’s also not afraid to push the walls of the styling box it’s in—sometimes to a fault. The latest example of the company’s styl...

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The digital BMW ecosystem: early insights into myBMW. The BMW Group #NEXTGen event provided exclusive background information on what the future holds for the myBMW digital ecosystem. All BMW Group...

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Have you heard the news? The BMW M Festival is coming to Canada. From July 13-14th, BMW Motorsport enthusiasts will have the chance to celebrate their racing passion with a first-hand experience o...

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