Last Updated: February 2021
Your privacy is important to Parkview BMW. This Privacy Policy explains how Parkview BMW collects, uses, discloses and retains personal information, including information collected by Parkview BMW through websites and telephone calls and when providing products or services.
1. Your Consent
By providing Parkview BMW with your personal information, you consent to the collection, use, disclosure and retention of that information by Parkview BMW and other members of Parkview BMW in accordance with this Privacy Policy and as otherwise permitted by applicable law. You may withdraw your consent at any time, subject to legal or contractual restrictions and on reasonable notice to Parkview BMW, but then you might not be able to proceed with your intended interactions or transactions with Parkview BMW or otherwise receive the full benefit of Parkview BMW’s products and services.
2. Personal Information
In this Privacy Policy, “personal information” means information about an identifiable individual, such as an individual’s name and email address, but does not include (to the extent permitted by law) information that is publicly available in a telephone directory or that is business contact information that enables an individual to be contacted at a place of business.
Personal information means any information about you such as your name, business title, business address, business email address, business telephone number or business facsimile number. It also includes your home address and telephone number if these are published in a telephone or other directory. Use of this website and/or our third-party services is at your own risk. This website may contain links to websites maintained by third parties. We do not sell, trade customer information to third parties other than as described in our Privacy Policy. Parkview BMW may disclose certain information as follows:
- To business partners, such as third party service providers, agents and affiliated entities in connection with the services that they perform for Parkview BMW.
- BMW Canada Inc., our related companies, including BMW Financial Services Canada.
- Law enforcement agencies for the purposes of investigating fraud or other offences.
- Legal, financial, and other professional advisors or in connection with the sale or reorganization of all or part of its business or operations
Except as provided above, our dealership will not use or disclose personal information for purposes other than those for which it was collected, except with your implied or express consent, you will be notified of, and asked to consent to, the sharing of your personal information necessary for the provision of these requested features or services.
3. Information That Parkview BMW Collects
- Information You Provide and User Options Regarding Personal Information
You may be asked to voluntarily give your personal information to Parkview BMW when you interact, orally, in writing or by electronic transmission, with Parkview BMW, including when you apply for an account or membership, subscribe to a newsletter, register to receive information, apply or register for or order a product or service offered by Parkview BMW or use a product or service provided by Parkview BMW. In those circumstances, you can choose not to provide certain requested personal information, but then you might not be able to proceed with your intended interaction or transaction with Parkview BMW or otherwise receive the full benefit of the desired product or service. Telephone calls between you and Parkview BMW will be recorded to ensure accuracy and quality assurance, and may be disclosed to third parties to verify Parkview BMW is compliant with its contractual obligations to third parties. You can choose not to have the telephone call recorded, and communicate by writing or electronic transmission.
- Automated Collection
Parkview BMW may automatically collect certain information regarding your use of Parkview BMW’s website or online service, such as the dates and times that you access the website or online service, the browsers, operating systems, software and devices that you use to access the website or online service and details of your use of the website or online service.
Parkview BMW’s websites, online services, email messages and advertisements may use technologies (e.g. cookies, web beacons, tokens, pixels or tags) to collect information that assists Parkview BMW to improve its products, services, customer communications and advertising and to prevent fraud. Parkview BMW may use information that it collects through technological means to recognize you as a user of Parkview BMW’s websites or online services, to facilitate and improve your use of Parkview BMW’s websites or online services, to confirm that messages have been delivered to and opened by you and to provide you with targeted advertisements. You may choose to decline or disable cookies if your web browser or device permits, but doing so may affect your ability to access or use certain features of a website or online service. More information about cookies used for interest-based advertising is set out in section 4(c) below.
Much of the information that is automatically collected by technological means is non-personal information (because the information does not identify you), and Parkview BMW will deal with that non-personal information as explained below in this Privacy Policy unless applicable law requires otherwise.
- Credit Reports
When you apply or register for, order or use certain products or services from Parkview BMW (e.g. a referral to a car dealer for a financed car purchase), Parkview BMW may obtain your credit score and related information from a credit reporting agency to process or fulfill the transaction. Parkview BMW may continue to periodically obtain your credit score and related information from a credit reporting agency to update your confidential profile for use by Parkview BMW Gas set out in this Privacy Policy. Upon your request we will inform you if we have ordered such a report or reports, and will give you the name and address of the credit reporting agency that furnished the report or reports.
You also acknowledge and agree that any dealers or other persons or organizations to which we have disclosed your personal information in accordance with this Privacy Policy, may request a credit report for any legitimate purpose associated with your application [for credit, extending credit, modifying the terms of your credit agreement, or collection on your account.]
- Information Regarding Referred Transactions
If Parkview BMW refers you to an independent business (e.g. a car dealer, lender or credit card company) for a proposed transaction (e.g. a car purchase, loan or credit card), then Parkview BMW may collect from that independent business information regarding the transaction to update your confidential profile for use by Parkview BMW as set out in this Privacy Policy.
4. How Parkview BMW Uses Personal Information
- General
Parkview BMW uses your personal information collected by Parkview BMW for purposes relating to or arising from your relationship and transactions with Parkview BMW and as otherwise set out in this Privacy Policy or permitted by applicable law, including:
- to administer your relationship with Parkview BMW, including to create and manage your account or membership with Parkview BMW and to contact and correspond with you regarding those matters;
- to facilitate your interactions and transactions with Parkview BMW, including to process your applications, requests, orders and payments;
- to provide products and services to you;
- to process and respond to your inquiries, requests and other communications;
- to provide you with information (including by email and other electronic messages) regarding Parkview BMW and its products and services and related products and services offered by other businesses, to the extent permitted by applicable law;
- to administer and facilitate your participation in contests and promotions related to Parkview BMW;
- to maintain, protect and improve Parkview BMW’s products and services and to develop new products and services;
- to protect and enforce Parkview BMW’s legal rights, interests and remedies and to protect the business, operations and customers of Parkview BMW or other persons; and
- to assist Parkview BMW to collect, use, disclose and retain your personal information in accordance with this Privacy Policy.
Delivery of Products and Services
Processing applications for credit in respect of a lease or financing agreement.
- Registering you for and administering warranties, extended warranties and roadside assistance.
- Notifying you of service reminders, recalls and enhancements.
- Processing sales of accessories and merchandise.
- Administering billing for leasing or financing of vehicles or other products and services; and providing you with customer support services.
Customer Relations
- Promoting our vehicles, products and services.
- Administering promotional contests.
- Responding to requests for product and service information.
- Providing you with newsletters and other promotional news about upcoming events or special offers.
- Administering customer satisfaction surveys.
- Assessing the effectiveness of our marketing programs.
- Improving our products and services.
- Developing a better understanding of your relationship with our retailers.
Protecting Our Business and Fulfilling Our Legal Obligations
- Collecting overdue payments from you and other debt collection matters.
- Repossessing our vehicles if you are in default.
- Securing our business and websites.
- Investigating and protecting against fraud, grey-marketing or other illegal activities.
- To comply with legal and regulatory requirements, such as reporting obligations to the Financial Transactions and Reports Analysis Centre of Canada, complying with court orders, and responding to lawful police requests.
Interest-Based Advertising
Parkview BMW may use interest-based advertising services (sometimes called “remarketing” or “retargeting”) provided by third party vendors (such as Google and Facebook) to display advertisements on third party websites and social media sites visited by users of Parkview BMW’s website. Advertising vendors (such as Google and Facebook) use cookies, pixels or tokens – unique identifiers of a web browser on a specific computer that are installed on the computer when it accesses Parkview BMW website – to display ads based on the computer’s past access to Parkview BMW website. You can opt-out of Google’s use of cookies by visiting Google’s Ads Settings. You can also opt out of a remarketing vendor’s use of cookies by visiting the Network Advertising Initiative’s consumer opt-out page.
Anti-Spam Policy
Our Anti-Spam Policy tolerates only permission-based email, subscription to emails or information requested to be provided through email or phone. We obtain your consent by asking you to choose to opt-out of our mailing list or opt-in. By checking the opt-in box when contacting us, through the forms available, you agree to be contacted by us for the purposes described in the Disclaimer. All emails sent to you will be compliant with CASL and include:
- The option to opt-in to receive communication for the purposes described in the Disclaimer
- The option to unsubscribe from receiving electronic communication from us as described here
Your privacy is of utmost importance to us and your personal information will be collected, used and otherwise managed in accordance with BMW Canada’s Privacy Policy and Parkview BMW’s Privacy Policy, as applicable.
5. How Parkview BMW Discloses Personal Information
- General
Parkview BMW discloses your personal information for purposes relating to or arising from your relationship and transactions with Parkview BMW and as otherwise set out in this Privacy Policy or permitted by applicable law.
We do not sell your personal information to third parties. We may share some or all of your personal information with third parties such as BMW Canada and related companies, the providers of products or services relating to your vehicle, credit reporting agencies, financial institutions or financing companies, your insurance agent or company and companies which provide or insure warranties relating to your vehicle. We may also disclose your personal information where we are required or permitted by law to do so. We collect personal information from you when you provide the information directly to us, such as when you contact us or when you enter your personal information on our website.
Like other companies, we share information with our affiliated companies, third-party service providers, BMW Canada, and certain business partners in order to conduct our business activities and to protect our rights.
- Specific Consents
Parkview BMW may disclose your personal information in accordance with express or implied consents that you give during your interactions and transactions with Parkview BMW.
- Referred Transactions
If Parkview BMW refers you to an independent business (e.g. a car dealer, lender or credit card company) for a proposed transaction (e.g. a car purchase, loan or credit card application), then Parkview BMW may disclose your personal information (including your credit score and related information) to the independent business to facilitate the proposed transaction. Parkview BMW has no control over, or responsibility or liability for, the use, disclosure or retention of your personal information by the independent business, and the use, disclosure and retention of the disclosed information by the independent business is not subject to this Privacy Policy.
- Suppliers and Service Providers
Parkview BMW may disclose your personal information to its suppliers and service providers (including fraud prevention services and payment processors) to assist Parkview BMW in the provision of information, products and services to you, to provide services to Parkview BMW, to assist Parkview BMW to use your personal information as set out in this Privacy Policy and as otherwise permitted by applicable law.
- Law Enforcement/Legal Disclosures
Parkview BMW may disclose your personal information as required or authorized by applicable law, including to comply with a subpoena, warrant or court or arbitral order or litigation disclosure obligation. Parkview BMW may disclose your personal information to law enforcement agencies or other independent organizations if Parkview BMW reasonably believes the disclosure is necessary or appropriate in connection with national security, law enforcement or other issues of public importance, or if Parkview BMW reasonably believes the disclosure is necessary or appropriate to protect and enforce Parkview BMW’s legal rights, interests and remedies or to protect the rights, interests, business, operations or customers of Parkview BMW or other persons (including to detect and prevent fraud and other illegal activities, enforce any of the terms of use, terms of service or other agreements that govern access to or use of any of Parkview BMW’s products or services). Parkview BMW has no control over, or responsibility or liability for, the use, disclosure or retention of your personal information by the agencies, independent organizations or other persons to whom Parkview BMW discloses the information in the foregoing circumstances, and the use, disclosure and retention of the disclosed information by those agencies, independent organizations or other persons is not subject to this Privacy Policy.
(f) Business Transactions
Parkview BMW may disclose your personal information in connection with a proposed or actual business transaction in which Parkview BMW is involved (such as a corporate amalgamation, reorganization, merger or acquisition, or the sale or transfer of some or all of Parkview BMW’s business or assets), but Parkview BMW will require the information recipient agree to protect the privacy of your personal information in a manner that is consistent with this Privacy Policy and applicable law.
- 6. Location of Personal Information
Parkview BMW and its service providers may process, store and use your personal information at facilities in various countries, including Canada, the United States of America and one or more countries in Europe or Asia. The personal information protection laws of those other countries might be different from the laws of the jurisdiction in which you reside, and might permit courts, government, law enforcement agencies, regulatory agencies and security authorities to access your personal information without notice. By providing your personal information to Parkview BMW, you consent to the transfer of the personal information to facilities located in other countries and the processing and storage of the personal information at those facilities.
7. Retention of Personal Information
Parkview BMW retains your personal information for the period reasonably necessary for the purposes set out or referenced in this Privacy Policy and to comply with Parkview BMW’s legal obligations or enforce or protect Parkview BMW’s legal rights, or a longer period required or permitted by applicable law. Parkview BMW will delete or dispose of your personal information when Parkview BMW is no longer reasonably required to retain the information for the purposes set out or referenced in this Privacy Policy.
8. Information Technology and Safeguards of Personal Information
Parkview BMW uses reasonable safeguards – including administrative, physical and technical security and safeguarding measures – appropriate to the sensitivity of the personal information in Parkview BMW’s possession or under Parkview BMW’s control to help protect the information from unauthorized access, collection, use, disclosure, disposal or similar risks. Nevertheless, security risks cannot be eliminated and Parkview BMW cannot guarantee that your personal information will not be used, disclosed or deleted in ways not otherwise described in this Privacy Policy.
9. Accuracy and Access to Personal Information
Parkview BMW will rely on you to ensure that your personal information that you provide to Parkview BMW is as accurate, complete and up to date as necessary for the purposes for which Parkview BMW uses the personal information. You will promptly notify Parkview BMW of any changes to your personal information using the procedures made available for that purpose by Parkview BMW or by contacting Parkview BMW customer service.
You may reasonably request access to your personal information collected by Parkview BMW and information about Parkview BMW’s use, disclosure and retention of that personal information by submitting a written request to Parkview BMW’s Chief Privacy Officer using the contact information noted below. Subject to applicable exceptions and limitations prescribed by applicable law, you will be given reasonable access to your personal information and you will be entitled to verify the accuracy and completeness of your personal information and to have the information revised as appropriate. You may be required to pay a reasonable fee for access to your personal information. Parkview BMW may decline to process a request that is unreasonably repetitive, frivolous, vexatious or impracticable, that infringes or jeopardizes the privacy of other persons, or for other reasons permitted by applicable law.
10. Non-Personal Information
Parkview BMW creates and collects non-personal information (information that is not about an identifiable individual), including personal information that has been aggregated or otherwise depersonalized so that the information no longer relates to an identifiable individual. Parkview BMW may use, disclose, transfer and retain non-personal information for any purpose and in any manner whatsoever. If non-personal information is combined with personal information, then Parkview BMW will treat the combined non- personal information as personal information for the purposes of this Privacy Policy for as long as the non- personal information is combined.
11. Other Websites and Businesses
Parkview BMW’s website and correspondence (including emails and messages) may include advertisements for products and services (e.g. car sales, personal loans and credit cards) offered by independent businesses (that may have a financial relationship with Parkview BMW) or links to websites operated by independent businesses (e.g. car dealers, lenders and credit card providers). Parkview BMW has no responsibility or liability for, or control over, those other websites, online services or businesses, their products or services, or their collection, use, disclosure or retention of your personal information. This Privacy Policy does not apply to the collection, use, disclosure and retention of your personal information by those websites, online services and independent businesses. If you have questions about how those websites, online services or independent businesses collect, use, disclose or retain personal information, please contact the owner or operator of the website, service or business.
12. Other Matters
- Disclaimers, Liability Exclusions/Limitations and Disputes:
The agreements (including any subscription agreement, membership agreement or terms of service or use) that you accept when you apply, register for, order or use Parkview BMW’s products or services contain important provisions, including provisions disclaiming, limiting or excluding the liability of Parkview BMW and other persons (including service providers) and provisions determining the applicable law and jurisdiction for the resolution of disputes. To the extent permitted by applicable law, each of those provisions applies to any dispute that may arise in relation to this Privacy Policy or Parkview BMW’s collection, use, disclosure and retention of your personal information, and are of the same force and effect as if they had been reproduced directly in this Privacy Policy. Nothing in this Privacy Policy amends any of those other agreements.
- Changes to this Policy:
Parkview BMW may change this Privacy Policy from time to time by posting a new version of this Privacy Policy on the Parkview BMW website. Parkview BMW’s collection, use, disclosure and retention of your personal information will be governed by the version of this Privacy Policy in effect at that time. Your continued dealings with Parkview BMW after any change to this Privacy Policy will signify your consent to the collection, use, disclosure and retention of your personal information as set out in the changed Privacy Policy. Accordingly, you should check the “Last Updated” date of this Privacy Policy (at the top of this Privacy Policy) and review any changes since the last version.
- English Language:
You and Parkview BMW have each expressly requested and required that this Privacy Policy and all other related documents be drawn up in the English language. Les parties conviennent et exigent expressement que cette Politique de Confidentialité et tous les documents qui s’y rapportent soient rédigés en anglais.
- Contacting Parkview BMW’s Chief Privacy Officer:
If you have any comments or questions about this Privacy Policy or how Parkview BMW deals with your personal information, please contact Parkview BMW at 1155 Leslie St Toronto, Ontario, Canada M3C 2J6; info@parkviewbmw.com